Chivas whisky, the market leader in Europe and Asia pacific

If there is a particular whisky that is acknowledged through out Asia pacific as a premium scotch whisky then it must be the Chivas whisky. This premium whisky is produced by the Chivas borthers which in turn is managed by Pernod Ricard. Chivas whisky presently is the economy leader in whiskies aged 12 years or longer. Believe it or not the sales have been completely significantly improving coming from the year 2002 to 2011.

Chivas Regal Scotch whisky had been first created in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are generally three main whiskies out of this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old mixed with whisky has a taste that reminds you about honey and ripe apples even while on the palate it comes across as being round and creamy. There are moreover ideas of hazelnut and butterscotch in the taste. The 18 year old blended with whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it seems citrus, spices and fruits. Even while on the palate you get spicy taste. Chivas Regal 25 year old is aged for 25 years or even more and tastes of apricot and peach.

There is very long history behind this legendary drink. It was basically started out by the Chivas brothers in the year 1801. They started out a store that offered spices, Caribbean rum, coffee, and many other food stuff to wealthy shoppers. In the year 1842 subsequently after the visit of Queen Victoria to Scotland they were requested to present goods to the royal family at Balmoral Castle. And in the year 1843 they were given the desirable royal warrant to supply items to the Queen.

As their reputation progressed, potential customers often wealthy and affluent, would require them to offer smooth whisky. Therefore, in the year 1850 James Chivas initiated to mix whiskies to make smooth whisky that would suit his affluent potential customers taste. He created a proprietary brand Chivas Brothers and manufactured the first blended scotch whisky “Royal Glen Dee. This was quickly followed by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was first booming and to capture this market the Chivas brothers came to the conclusion to develop an aged whisky and it was first named Chivas Regal. In the year 1909 Chivas Regal 25 year old was basically released and premium brand and immediately captured the imagination of the Americans. They went on to take pleasure in great success till prohibition put a spoke in the wheel in 1920.

Seagrams purchased the Chivas Regal brand in the year 1949 and used their huge marketing and sales network to further market this top quality whisky. By the time the prohibition had been lifted and the Second World War was over Chivas released their 12 year old. By now Chivas Regal had end up incredibly popular and had a large loyal customer base. An example of its pretty legendary consumers was the legendary Frank Sinatra.

By the time the 20th century was over they actually had 18 year old and 25 year old added to their list. Because of the breakup of the Seagrams Group, Chivas was decided to buy by Pernod Ricard in the year 2000 and it remains to be with them to this day.

Chivas whisky has frequently performed perfectly and seems to have received a number of awards and medals at spirits competitions. For the San Francisco World spirit competition it garnered the gold medal in the year 2006 and 2008.